Cold outreach on LinkedIn...

shudder

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“Cold outreach.”

It’s the polite name for spam.

Whether it’s an unwanted phone call, unwanted physical or digital mail, or an unwanted DM…

Cold outreach is the process of contacting people who do not know you to pitch them a product or service they did not previously want.

Sounds like a nightmare.

But Hormozi says it saved his business once, so the cold DM bros keep hammering my inbox every day.

Sigh.

To be fair, if it didn’t work, no one would do it.

Fact is, it does work.

If you do it right and keep doing it.

But most people don’t do it right:

cold dm 1

In fact, most people do it VERY WRONG:

cold email 1

But thank goodness for them, because they help me create content like this:

cold dm 2

Listen, even though cold outreach can work, it’s not my style.

But I realize it is the lifeblood for some businesses.

For those folks, I want to help you do it the right way.

Recently I came across a service that automates cold outreach on LinkedIn (cringe).

(I’ll be honest. Cold outreach on LinkedIn sounds about as appealing as a cilantro salad.)

Try them out, and maybe they’ll help you book a ton of clients without becoming a cold DM bro that I make fun of in my emails.

Here are the deets:

No need for a sales team with Waalaxy! 👽

  • Automatically contact 800 qualified prospects/month on LinkedIn

  • Capture your competitors' audience or test a new market

  • Find and recruit your next top talents

Back soon, I gotta go gargle with bleach to get this cilantro taste out of my mouth.

Greg

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