A different Link in this email -

my personal favorite

“How do I get the Master Sword?”

I was sitting in my armchair reading, and my 11-year old daughter had appeared next to me.

“Huh?” I asked.

“How do I get the Master Sword? I found it but don’t know how to pull it out of the stone.”

I closed my book and set it on the table beside my chair.

“Let’s go take a look,” I said as I stood up.

She hopped down the stairs into the basement. I followed.

She was playing an old Legend of Zelda game. (“A Link to the Past” for those who celebrate.)

She had come across the Master Sword, a significant level up, in the Lost Woods.

However, it was firmly embedded in a stone block, with no obvious way to pull it free.

“Have you collected all the pendants yet?” I asked.

“Huh?” She looked at me questioningly.

“Open your inventory,” I said.

She did.

No pendants.

“Now open your map,” I instructed.

She did.

There was a large blinking “X” on the other side of the world.

“You have to go there first,” I explained.

“You need all three pendants before you can get the sword. That “X” is the first one.”

My daughter looked crestfallen, but just for an instant.

A look of determination quickly replaced her disappointment.

“Ok,” she said.

Most online courses have a 5% completion rate.

Which makes everyone involved feel like crap.

Most of the customers just add it to their “things to watch someday” folder on their hard drive,

While the (ethical) course creator feels like a failure and a fraud.

Why does this happen?

It’s usually a matter of timing or preparation.

People make the purchase with the best of intentions…

But then “life gets in the way.”

Or, they begin the course,

Only to discover that it is too far above or too far below their current level to be useful.

But what if courses were more like video games?

What if there was a big red “X" showing you what you needed to focus on next?

What if achievements were linearly gated, so that you were REQUIRED to collect all 3 pendants before claiming the Master Sword?

(This way, you couldn’t accidentally wander into the Dark World before you had enough equipment, experience and stamina to survive it.)

And if “life happened,” you could simply hit pause, and the adventure would wait patiently for you to return.

I’m making Zero to One like that.

What’s Zero to One?

For anyone who feels like they are stuck at 0, I’m creating an easily digestible but comprehensive guide to get from 0 to 1.

It will be a series of bite-sized lessons delivered one at a time through email.

One small piece to learn and implement each day.

There are specific checkpoints that require your action to proceed,

just like a game.

If you want to move fast, no problem. But if you slow down or get stuck, this ensures that you are not left behind.

It won’t be free, but I’m going to make it cheap.

There are already 54 people on the wait list, and you can join them by raising your hand here:

I’m opening the doors for registration on Thursday or Friday.

Wishing you wisdom, courage and power,


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