Ever been on TV?

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Hey, have you ever been on TV?

I know some of you have.

There are some heavy hitters on this email list.

My own “as seen on TV” stories are pretty lame compared to folks who have been repeat guests on cable news or even had their own TV show…

But even so, the impact of my brief appearances on the boob tube were shocking.

Let me explain.

The first time was in college.

I was in the marching band.

And Wheel of Fortune was traveling around the country to record special editions of their game show on college campuses.

When they came to our town, a select few of us band nerds were chosen to go to the recording.

We were outfitted in our uniforms, and took our places just offstage.

And during each commercial break, we played a short burst of school fight songs into microphones.

The little ensemble was on camera for a few seconds before the ads rolled.

And those shots were included in the final broadcast.

Weeks later, when the episode aired, my parents’ phone started ringing off the hook.

All their friends had been watching Wheel of Fortune (because that’s what you did back then if you were over 55) and thought they saw me.

My parents proudly confirmed that I had been on TV. Over and over and over. To everyone they knew. For months on end.

More recently, my wife and I managed to have the first baby in our state in a particular year.

January 1st, I won’t forget that birthday.

(No, we did not get any free diapers.)

The local media showed up and took some photos.

You know, the post-baby-no-sleep-for-24-hours kind.

The photo ran in the local newspapers and on the evening news.

Once again, phones rang off the hook.

Now I had a total of 30 minutes of fame.

Here’s the point.

Television is still the communication channel with the largest reach.

It’s not even close.

But nowadays, more viewers are tuning in from streaming platforms rather than cable or antennas.

This is very good news for advertisers.

Because with platforms like Roku, you can have access to the supersized distribution power of television, with the targeting and analytical power of digital advertising.

Best of both worlds…

With a very small budget, you can get ads in front of a select, specific demographic.

And you can even integrate the ad directly with a Shopify checkout experience, letting people complete a purchase directly from their TV!

Honestly, it’s the Holy Grail of advertising since the 1950’s.

Direct attribution for television ads.

The future is here.

If you want to check the Roku advertising platform out, see the details below.

You can get started with as little as $500.

Look ma, you’re on tv.

2025 Prediction: A Surge of Self-Serve CTV Buyers

• Roku predicts 2025 will be a big year for self-serve CTV

• Roku Ads Manager makes CTV advertising easy

• Target your audience, optimize campaigns, and drive performance

Discover CTV performance on Roku