I got paid to buy a business

I got paid to buy a business.

As in, after papers were signed, I owned a business and had more cash on hand than before.

Curious?

I spilled the beans in this video while talking to my friend Ben.

Go check it out if you like creating cash flow out of thin air.

…which brings me to my rant.

I work with dozens of people building different kinds of businesses, and see one common mistake over and over:

“If I build it, they will come.”

Sorry Kevin Costner, no they won’t.

Chances are, the people you want and need are not paying attention to you.

They are submerged beneath wave after wave of attention- grabbing, dopamine- spiking cheap entertainment.

Untouchable, unless…

If you want to penetrate their guarded attention bubble, you need to go where they are already looking.

Then steal their limited attention, like a highway bandit.

Point is, passively waiting to get noticed is a recipe for failure.

You need to own or control your own attention traffic.

My friend Drew has been telling me for years that the absolute best place to do this is YouTube.

He’s a YT growth consultant, and some of his clients have golden play buttons.

(Look it up if you don’t know what that means.)

YouTube has a ton of traffic. An algorithm that pushes your (good) content to new people. Evergreen discoverability. Integrated with Google search SEO. Captures AND maintains attention. Possibility for monetization.

It slices, it dices, but wait! There’s more!

By it’s very nature, long form content builds deeper relationships with the audience than short form.

Meaning, each viewer or subscriber is more valuable on average than a follower on TikTok.

Even though Drew has been hounding me for YEARS about the power of YouTube, I have personally created a total of 4 (not very good) videos in the last 2 years.

In fact, the best video on my channel is Drew himself giving a YouTube training:

In addition to creating weekly videos with Ben, I am finally committed to putting effort into my YouTube channel this year.

I promised one of my mentors that I’d post a new video by the end of the week.

Why should you care?

Because if you struggle with traffic, with capturing and keeping attention, I’m going to uncover and share what’s working right now in real time.

At the very least, I’ll make sure it’s entertaining.

Unlike most Kevin Costner movies.

Back tomorrow,

Greg

P.S. Does the thought of being on video terrify you?

That’s a big disadvantage, ngl.

Maybe you just need to Find Your Voice.

Fortunately, subscriber and friend Stacey Lauren has built a business around helping people do exactly this.

Stacey has helped hundreds of people to overcome fear and self-doubt, and begin work on the things they’ve always said they wanted to do:

• Write a book

• Start a podcast

• Start a business

• Pursue a relationship

And she has piles of testimonials from people who she has helped.

She is kicking off a 17-day challenge that could transform your life, if you are struggling to find your voice.

You can get 50% off through the link below.

Want to find your voice?

• using a proven framework

• in the next 3 weeks

• for less than $100?

If so, sign up through this link for 50% off.

Anyone who enrolls through my link will receive a surprise bonus worth over $500.

But I’m not sharing what it is until after enrollment closes.

Sign up quickly, the 17-day challenge is kicking off soon!

Greg

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