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- Halloween isn't the scariest holiday for e-com owners...
Halloween isn't the scariest holiday for e-com owners...
This one's way scarier
Black Friday.
Greg here... Most e-com business owners' wallets and bank accounts give them a jump scare because of The NONE.

boo as in scary or sobbing or both?
The NONE is scarier than any horror flick because it's REAL…
It's haunting e-com business owners all over the world on Black Friday.
What's The NONE?
NONE of their emails getting opened.
NONE of their ads getting clicked.
NONE of their products getting bought.
While other e-com biz owners are posting their "best Black Friday ever" screenshots... they're sitting there wondering if the payment processor is broken.
(It's not. Nobody's buying.)
Here's the thing...
The NONE doesn't show up on Black Friday by accident.
Most e-com biz owners invite it in because they don't know how to test promotional demand early and prime their email list for Black Friday sales before the big day.
Kind of like showing up to a packed movie theater on opening night without buying tickets ahead of time.
They're not getting a seat.
See...
Your ideal buyers are already dreading the fifty-eleven emails on Black Friday from every other seller trying to make a buck.
So, if you're not getting ahead of that?
Your message gets buried.
Your offer gets ignored.
Your bank account gets haunted by The NONE.
That's why savvy sellers don't wait for Black Friday to START selling...
They use Black Friday as the FINISH LINE.
They test demand early.
They give people NOT on their email list FOMO.
They make sales NOW so Black Friday is just the cherry on top.
Not the whole dang sundae they're praying shows up.
I'm exorcising this demon with Promo FOMO to make sure I'm making sales this Black Friday.
I've got 3 options for you if you decide you want to exorcise The NONE with me:
This shows you how to test what people actually want BEFORE the big day...
So you're not crossing your fingers hoping someone buys.
You KNOW they will.
Because they already told you with their wallets.
Let's exorcise The NONE together.
Greg
P.S. The NONE is optional. You just gotta stop doing what everyone else is doing and start early. ===> [This shows you how]
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