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- I became the friend everyone avoids at parties
I became the friend everyone avoids at parties
cringe
Have you ever accidentally turned into "that guy"?
You know the one.
The friend who suddenly starts posting about "a ground level business opportunity" on Facebook.
The cousin who invites you to coffee but actually wants to recruit you to sell essential oils.
The person everyone dodges at parties because they're always trying to turn personal relationships into business transactions.
Yeah... I became that guy once.
It was about four years ago. I had this brand I was super excited about.
And I had this brilliant idea: "Why pay for advertising when I can just leverage my personal network?"
So I started reaching out to friends, family, former colleagues, people I went to college with...
"Hey! Long time no talk! I've been working on something amazing and thought of you immediately..."
(Cringe. I know.)
I sent dozens of these messages.
I brought up my product at birthday parties, weddings, even a funeral. (Not my proudest moment, but you had to be there.)
I gave "friends and family discounts" with affiliate links attached.
I asked people with barely 200 Instagram followers to become "brand ambassadors."
The results?
Three people bought my product out of pity.
Zero became effective promoters.
And I damaged actual, real-life relationships that had taken years to build.
People started taking longer to respond to my texts.
Invitations to social gatherings mysteriously stopped arriving.
I became the human equivalent of a pop-up ad.
It was brutal.
And completely unnecessary.
See, the problem wasn't that I wanted people to promote my product.
The problem was my approach.
I was treating personal relationships as marketing channels rather than finding the right people who were ALREADY in the business of promoting products.
That's what makes Tomer Hen's approach so different.
In his "Your Dream 50 Advocates" workshop, he teaches you how to:
Identify people who are ALREADY in the business of recommending products (not your friends who aren't cut out for this)
Approach them in a professional, non-cringe way that respects their time and audience
Create win-win relationships that feel good for everyone involved
It's the difference between:
"Hey buddy, want to promote my product to your friends?" (icky MLM vibes)
And:
"I noticed you regularly recommend products in this category. I'd love to introduce you to ours and see if it might be a fit for your audience." (professional, respectful)
One feels like you're trying to extract value from a relationship.
The other recognizes the professional nature of what you're asking.
If I had known Tomer's approach back then, maybe I’d still get invitations to class reunions.
Don’t be that guy.
So, if you've ever felt that icky feeling when trying to get people to promote your stuff...
Or if you've been on the receiving end of a friend's awkward "business opportunity" pitch...
You need to be at Tomer's workshop THIS WEEK at 12PM EST.
He'll show you how to do influencer marketing the right way. No damaged relationships required.
The investment is just $59.
Sign up here:
See you there,
Greg
P.S. There's actually a psychology to making influencer outreach feel good for both parties. Tomer breaks it all down in the workshop. Don't miss it.
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