Hi folks,

It’s been a while since I’ve sent you anything, and if you hate me I wouldn’t blame you.

If you were following along, you know that last year I was able to take an old ecom brand of mine from under $10k/ month to over $130k/ month. It’s been a wild ride, and continues to take most of my time and focus.

The reason I’ve put Email Magic on the backburner isn’t necessarily because I don’t have the time to write a few emails.

Rather, it’s because it requires me to put on my “expert” hat, dispensing advice and recommendations to all of you.

But the hat I need to be wearing right now is “humble student.” There’s a lot of stuff I’m in the middle of learning and figuring out in order to propel my brand over $250k/ month, which is my revenue goal for 2026.

I’m mediocre at best with Meta ads. I hit some home runs last year, but lack a solid foundation that allows scaling while generating consistent, profitable, daily sales. I’ve brought someone in to help me with this, and he’s doing a great job. But do I feel like I know enough to give anyone else advice? Not really.

I’m a very mediocre manager. I’ve got 2 people on the team right now, and both are people I’ve known for a while and who I 100% trust to do a great job without my constant input. I am historically terrible at managing people who need more supervision, and am not in the position to hire more A-Players just yet. Do I have any sage advice for people who have questions about outsourcing, or VA’s, or freelancers, or agencies? Nope, I generally suck in this area.

Project management? Time management? Productivity?

Send help.

I believe I know exactly what I need to do to hit $250k/ month this year, but I haven’t found the time to do it yet. I’m spending 80% of my time on the urgent instead of the important. My 2 team members are the only reason that number is 80% instead of 100%. But I cannot bring on more help until ads are more efficient and at a larger scale (see above) and dread having to handhold a new hire before they are useful (see above).

Why am I telling you this?

Because I feel guilty for the long radio silence.

And tbh, I feel guilty for focusing my energy 100% on my own business rather than helping others, which I’ve done for so long.

But this is the way it needs to be, at least for a little while longer.

When I swing back to Email Magic, I’ll have so much more to share and help you with.

But if you decide to bounce, I understand.

No hard feelings.

Best,

Greg