The Information Diet

frontal lobe fuel

“You are what you eat.”

How many times have you heard this saying?

There’s truth to it…you are physically made up of the matter that you previously ingested.

(Remember this next time you’re tempted by the Taco Bell drive thru…)

But have you considered that mentally, you are what you think?

And that what you think is greatly affected by the information you consume?

Most of us understand that there is a difference between real food and junk food.

But what about real information and junk information?

The quality of your very thoughts is affected by the stream of information you allow into your life.

And your thoughts determine your decisions…your outcomes…and your happiness.

Therefore, it’s worth putting some more thought into what feeds your thoughts.


Today I wanted to share some tools that I have found invaluable in doing just this.

(Scroll to the bottom for a convenient, single link to all of them.)

First of all, in my season of life, it is 10 times easier to consume an audiobook than a physical book.

I can listen while I do other things.

While driving, doing dishes, etc.

I have an Audible membership, and listen to about 1 new book per month.

What kinds of books?


Books on marketing and business, of course…

But also on psychology, philosophy, personal development…

In fact, one of my favorite books (Range) is all about why we should focus on developing broad skill sets and knowledge bases instead of narrow and specialized ones.

But let’s be real, not every book is great.

Some are not even worth finishing.

I do not like to waste my time or money on low quality audiobooks, so there is another app I use to screen content before I fully commit.

An app called Blinkist provides ~15 minutes audio and written summaries of some of the most popular books in many categories.

I often use it to do a quick survey of a topic or idea, to identify which books I want to listen to fully for a deeper dive.

Blinkist + Audible make up 70% of all the content I listen to, and helps me stay relevant and up to date without falling down too many distracting rabbit holes.

They also help me curate information that positively impacts my life by making me more valuable and effective as a marketer and consultant.

Maybe this seems too simple, but it really is my secret sauce for perpetual creativity and growth.

(I buy and consume new courses too, but that’s the other 30% of content I consume that costs 100x more to obtain.)

If you want to try this method yourself, it’s easy:

  1. Sign up for Audible and get 2 free audiobooks when you join.

  2. Get the book “Range” and listen to the whole thing on 1.2x speed.

  3. It will change your perspective on a lot of things.

  4. Consider adding “Blinkist” to the mix. They’ve got a 7-day free trial if you want to test it out.

I’ve linked all of these resources through the button below. Feel free to dip your toe into one, or all of them.

Or none, if you insist on sticking with Taco Bell.

Rooting for you,


P.S. Completely unrelated…

Do you fall into one of these categories?

A) You have a successful existing herbal product or supplement (tincture or tea) that you want to bring to market in Canada (or on Canada's Amazon FBA), and you need access to the best Canadian wholesale manufacturer?

B) You want to bring a brand new herbal product or herbal supplement to market (anywhere). Access 300+ herbs, custom compounding, custom labeling, drop-shipping, regulatory assistance, pretty much everything at the best price.

If yes, then I'd like to connect you with my colleague (and Mail Mage) Chris. He owns the company Perfect Herbs (and I've already connected one colleague to him who is successfully manufacturing with him in Canada).

Basically if you make or want to make a herbal product, Chris is the guy you want to talk to. Hit reply and let me know and I'll connect you.

PS. Chris had previously suggested I leverage networking within my audience. I'm taking him up on that suggestion in an attempt to create more win-win-win outcomes.

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