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- Instead of ads vs. organic...
Instead of ads vs. organic...
the zebra cone
Last week my kids had Friday off school.
My wife took them all to the zoo.
(Not permanently, just to see the animals for a day.)
And one of the requirements of a trip to the zoo is soft-serve ice cream cones for everyone.
Now, unless you’re a psychopath, you get the chocolate/ vanilla swirl.
The Zebra cone.
(Even if you normally prefer either chocolate or vanilla, you must always get the swirl cone when ordering soft serve. Am I right?)
The reason is that in this case, the chocolate and vanilla work better together than separate.
Kinda like the paid ads vs. organic traffic blitz that I’m running for one of our brands right now.
You see, here’s my organic reach over the last 30 days:
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USDA Certified Organic Views
C’mon, that’s pretty good. And that organic content is making direct sales.
But what happens when we pour fuel on the fire?
What happens when we swirl in a little paid media?
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7x Money Machine
Well, it turns out that high quality organic content makes your ads work better.
In the last 30 days, $691.61 in ad spend has generated $4815.61 in sales.
Nearly a 7x return on ad spend (ROAS) which is REALLY EFFING GOOD in the world of Meta ads.
Now, I’m still tweaking some things.
I’m experimenting with different styles of organic content.
(Did I mention that the content is mostly faceless, that none of it includes anyone’s face on video?)
I’m also attempting to scale the ads without breaking them.
Oh, and I’ve barely layered in a little thing called email marketing yet… 😀
Now, I’m not sharing this to brag…
Just kidding.
I’m absolutely sharing this to brag.
Because I want to invite you to learn exactly what I’m doing, and how you may be able to do the same.
You see…
In February I’m giving a special training on product launches.
In March, a training on profitable email list building using ads.
In April, a training on how to build an Instagram following using faceless content.
It’s all stuff I’m doing right now to grow an audience and make sales right now.
The problem is, my teaching time is going to be significantly limited this year compared to last.
In addition to the things shown above, I have several new partnerships in the works that will take most of my time.
Therefore, I’m limiting these future trainings to Mail Mages only (and Promo FOMO buyers for the launch training.)
NEXT WEEK, I will close my paid content and trainings to outsiders. I simply won’t have the time to run a new promo every few weeks.
Mail Mages will enjoy all of the trainings I host and secrets I share, but everyone else will have to settle for occasional glimpses behind the curtain through my (less frequent) emails.
However, there’s still time to get your name on the Guest List.
If you sign up before Feb. 14, I’ll give you the special Black Friday price ($99/ mo instead of $299/ mo).
This gets you access to weekly group AMA calls, and all of my current and future paid content including the February “Launch” training, the March “Building a List of Buyers” training, and the April “Faceless Instagram Growth” training.
If you’d like to join at this special price before doors close, click below:
I hope you join, because then we can mix it up like a Zebra cone.
But if you’re a vanilla-loving, chocolate hating psychopath, maybe it’s better if we part ways entirely.
Your call,
Greg
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