It determines your Amazon destiny

Imagine you’re shopping on Amazon for something called “Alpha GPC”…

(It’s a precursor to the neurotransmitter acetylcholine and supplementation can help with learning and memory.)

You type “Alpha GPC” into the search bar, and are met with search results.

You immediately pass over the top 4 sponsored results and look at the first few organic search results.

The following pair, ranked 2 and 3, catch your eye:

These two options look very similar at a glance.

Both are just under $20 per bottle.

But dig deeper, and discover that the one on the left contains 30 servings of 600mg, while the one on the right contains 120 servings of 600mg.

Therefore, the one on the left is 4x more expensive per serving than the one on the right.

And yet…

The one on the left is outselling the one on the right 3 to 1:

Do you see the other major difference?

The expensive one (Double Wood) selling 3x the number of units also has 4812 reviews, compared with the cheaper one’s 232 reviews (Deal Supplement).

For anyone selling (or who plans to sell) on Amazon, there are two major, critical takeaways from this:

1. The volume of reviews (assuming you’re over a 4-star average) is highly correlated with total sales volume and keyword rank, even if a competitor comes after you at 1/4th your price.

2. If you’re the Double Wood brand, the only thing saving you from getting swallowed by Deal Supplement is the buffer of reviews.

3. If you’re Deal Supplement, and can engineer a faster review rate than Double Wood, you are virtually guaranteed to blow past them at some point in the future.

On Amazon, reviews not only reflect the past…

They predict the future.

More 4 and 5 star reviews lead to a higher conversion rate, which boosts organic keyword rank and lowers PPC ACOS, which leads to more sales.

And the review rate determines whether you will rise to the top like Double Wood, or fall by the wayside.

What’s crazy is that most Amazon sellers have no idea how to boost their review rate within Amazon’s TOS.

(Hint: It ain’t insert cards.)

Luckily, this Thursday, October 24th, my colleague Tomer Hen is hosting a workshop on how to add your next 100 reviews to your Amazon listing.

Tomer developed this strategy, which boosted a brand he manages from 22 reviews to 100 reviews within 3 months.

At the same time, his monthly sales catapulted from $4k/ month to $16k/ month.

Right now, practically no one is doing this.

There’s an opportunity to leapfrog your competition…before they discover this technique as well.

The cost to attend Tomer’s training is $100.

(Less than Vine enrollment, I think.)

Attendees will get live access, the workshop recording, and a number of bonuses that will help them to implement quickly.

You can possibly add 100 reviews to your listing before BFCM, and have a playbook for maintaining the highest review rate in your market.

If you want to learn more, click the link below. Tomer put together a short 5 minute video outlining what he will cover.

» Amazon Reviews Playbook »

Hope to see you there,

Greg