A level up for me and you


Here’s something you may or may not know about me…

I like playing video games.

But I also kind of hate them.

When I was a kid, I’d rather stay inside all summer playing Zelda or Final Fantasy V instead of going outside to the park behind out house with my neighbor-friends.

It drove my parents nuts.

In college, I majored in Biochemistry and minored in Counter-Strike.

I stayed up late AWPing instead of going to parties with my roommates.

(Well, ok, I did go to quite a few parties.)

Now, as a parent, it drives me nuts when my kids would rather play Roblox than go outside and run up our water bill with the hose and sprinklers.

Here’s the point.

The reason I love playing video games is the same reason I hate them.

They are designed to be addictive, by manipulating dopamine system in your brain.

Video game achievements make you feel good, craving more.

And the best games are designed to be hard enough that level-ups feel like an achievement, but easy enough that you keep progressing through the game, for hours upon hours.

At the end of those hours, you feel like you’ve achieved a lot.

While in the real world, you’ve achieved nothing.

Therefore, my wife and I do not allow our kids to play games unless certain other things are accomplished first.

(And we have several “black-out days” per week, no screens at all.)

We want to make sure the real world stuff is handled first.

And I impose the same limits on myself.

I do not regularly play video games at all, but when the fancy strikes, I only allow myself to do so if I’ve already “checked off some boxes” that day.

One of the boxes is “Make $1000 new dollars with the email list today.”

(That’s you.)

Over this last week, I’ve made $6115.47, plus some sponsorship and affiliate money that will pay out later.

You can see that the revenue was not consistent. Up some days, down others.

But playing this little “$1000 per day” game with myself has helped to boost and level out the average revenue.

However, as of today, I’ve made $0 but would like to absolutely destroy my children at Mario Kart later this afternoon.

So I’m here to remind you that this coming Friday, the cost of my Premium membership is going up 10-fold.

Inside of the Premium Email Magic membership (we call ourselves the Mail Mages), members have access to monthly Ask Me Anything group calls with me, trainings from guest experts, and free access to content I normally charge for.

It’s for people who are serious about turning their email list into a highly profitable, revenue producing asset.

One that lets you punch out a 30 minute, 500 word email each morning that lets you kick up your feet for the rest of the day.

Through May 31, you can still join Mail Mages at the Founder’s price for only $9.99 per month or $99 per year. And you get to pay this rate for the lifetime of your membership.

On June 1, the price increases to $99 per month or $999 per year.

(My mentor has told me this is still underpriced.)

If you hop in for $9.99 and hate it, you can cancel any time.

But you will never be able to get this level of access to me and my content for this price again.

Decide sooner rather than later, I need to know what to tell my kids about Mario Kart.

Have a great weekend,


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