How you like them apples?

This is a made-up story that teaches an important lesson.

Kind of like Star Wars or an episode of Bluey.

There’s also a limited time offer at the very bottom if you’re the type of person who sells stuff during Black Friday.

Once upon a time, there was a man who loved apples.

He ate apples every day. For every meal.

Each morning, he climbed out of bed and walked down the road to the local apple orchard, where he worked from dawn until dusk picking ripe apples from the trees.

The orchard owner paid him in apples.

The man was content most days, because he always had enough apples to eat.

But he never had any extra.

One day, as the man was walking back home from the orchard, an apple fell from his basket without him noticing.

The apple rolled into the ditch alongside the path.

That evening, the man went to bed feeling hungry, because was forced to eat fewer apples than he was accustomed to.

But then…

Months later, the man was surprised to find a small tree growing alongside the road to his home.

He looked at it with curiosity, as it grew larger each day.

Finally, one day, the man was delighted to discover a batch of apples growing on the tree.

His tree.

He immediately picked all of the apples, and enjoyed an apple feast that evening.

But the next day, returned to the orchard to work.

Months later, his single apple tree began to bear fruit again.

But this time, them man only collected a handful at a time.

Sometimes, the extra apples allowed him to work less in the orchard. Other times, he simply enjoyed more apples at mealtime.

Until finally, an idea struck him.

For an entire year, the man carefully collected the apples from his own tree, but did not eat them.

Instead, he planted them around his home and along the road.

He even planted some of the apples he earned from working at the orchard.

During this year, the man was always hungry.

He was also tired.

Planting apples and tending to the growing trees was exhausting, especially after working full days at the orchard.

But he did not give up.

That spring, something incredible happened.

As all of his new trees bore fruit, the man found himself awash in apples.

He suddenly had more apples than he could possibly enjoy in his lifetime.

The man quit working at the orchard.

He hired workers to come and care for his own orchard, paying them in apples.

And sold the surplus.

One day, one of the man’s orchard workers asked him how he had become an orchard owner.

The man thought carefully.

“You must do two things,” he said.

“First, learn how to produce, not just consume. Second, learn how to consume less than you produce.”

May the rest of your year be fruitful,

Greg

P.S. Speaking of the rest of your year, did you know there are only 105 days until Black Friday?

That’s a little over 3 months.

Do you have a plan?

Or do you shoot from the hip, cooking up some sort of “storewide sale” the week before?

Yikes. If this is you, please try something different this year.

Last year, I held a live training for my community to maximize Black Friday weekend sales.

Several members ended up having their best sales days and best sales month ever.

But putting these methods in place takes just a little bit of planning…

Kind of like planting an orchard.

That’s why I’m re-releasing my 2023 BFCM Strategy Sesh recording this weekend only for 30% off.

Pay just $69.30 to get access to the training that helped several members generate 5 figures in sales in 4 days.

The discount ends on Sunday evening.

Here’s the link.