How I monetize small lists

How’d you do over the weekend?

Did you make more money than you spent?

I had my hands in more than one email list. Some didn’t perform well, while others crushed it.

And performance had nothing to do with size.

(Feel free to insert an off-color joke.)

Here’s what I noticed-

The highest generating campaigns had a two things in common:

1. A high quality list.

2. Irresistible offers perfectly matched to the audience.

Let’s chat about both.

By high quality list, I mean a group of people whose needs and interests are being served by the list owner/ brand.

(Customers and engaged content consumers, but not freebie seekers.)

Usually, the highest concentration of sales came from previous customers.

People who have spent money in the past are more likely to spend money in the future.

And by irresistible offer, I mean something something that the customer wants or needs, offered at an absurdly low price compared to the value received.

This didn’t necessarily mean steep discounts, but they worked too.

Here are some messages I received from people I’ve worked with:

And of course, my own offer did pretty well:

(The refund was because someone accidentally purchased twice.)

Here’s the fun part-

I created the offer only a few days before, based entirely on what my < 1000 person list told me they needed most.

Here’s a play-by-play of how I did this:

Email 1

Email 2

Email 3

Over the weekend, this offer was available for half price ($199 or 3 payments of $69) and 17 people hopped in.

That’s close to $3500 of revenue created within 7 days, from a list of under 1000 people.

And this is the kind of thing I’ll be showing these people how to do in the training, which is happening next week.

Anyways, I hope your weekend was fruitful, and I hope that your success continues to stack through the end of the year.

Greg