Ninja psychology hack 4U

Here’s a little gift for you today:

Use "expiring store credit" instead of a discount.

If you have one SKU or have similar price points across multiple SKUs, pay attention…

Instead of giving people a % off or $ off discount, try giving them expiring store credit.

The fear of loss is a more powerful motivator than the hope of gain.

If presented properly, expiring store credit will convert better than a discount, even though they are both fundamentally the same thing.

Let me show you an example:

Today is my birthday.

To help all of you celebrate the anniversary of my existence, I'm giving everyone $50 in Magic Moolah.

Magic Moolah does not have any cash value, but can be exchanged dollar for dollar for anything I sell inside of Email Magic.

It's "store credit."

But here's the thing.

The $50 in Magic Moolah that I just slipped into your pocket will evaporate this Friday.

Poof! Gone.

You must spend your $50 before Friday or it will simply cease to exist.

There's a link down below if you'd like to go shopping and cash that $50 in while there's still time.

The link click should automatically apply your $50 in Magic Moolah to any purchase, but you can also type in the code BURFDAY2024 during checkout:

» Go Cash in Your $50 Magic Moolah »

You're welcome, enjoy your $50 gift, and happy birthday to me.

Greg