Here’s a little gift for you today:
Use "expiring store credit" instead of a discount.
If you have one SKU or have similar price points across multiple SKUs, pay attention…
Instead of giving people a % off or $ off discount, try giving them expiring store credit.
The fear of loss is a more powerful motivator than the hope of gain.
If presented properly, expiring store credit will convert better than a discount, even though they are both fundamentally the same thing.
Let me show you an example:
Today is my birthday.
To help all of you celebrate the anniversary of my existence, I'm giving everyone $50 in Magic Moolah.
Magic Moolah does not have any cash value, but can be exchanged dollar for dollar for anything I sell inside of Email Magic.
It's "store credit."
But here's the thing.
The $50 in Magic Moolah that I just slipped into your pocket will evaporate this Friday.
Poof! Gone.
You must spend your $50 before Friday or it will simply cease to exist.
There's a link down below if you'd like to go shopping and cash that $50 in while there's still time.
The link click should automatically apply your $50 in Magic Moolah to any purchase, but you can also type in the code BURFDAY2024 during checkout:
You're welcome, enjoy your $50 gift, and happy birthday to me.
Greg
P.S. Today is also the last day to take advantage of a large birthday discount on one of the most expensive things I offer, called Mail Mages.
It’s for people who want a hand turning their business into a highly profitable revenue producing asset.
Inside, members have access to WEEKLY group calls with me, trainings from guest experts, and free access to content I normally charge for.
Mail Mages costs $299 per month or $2999 per year…
But through TODAY, you can get one year of full access for only $1112.
You will never be able to get this level of access to me and my content for this price again.
Decide sooner rather than later, this offer goes away tonight.
