Only 3 people made me any money

Remember yesterday when I told you about my first Shopify store disaster?

Well, years later, I decided to get serious about driving my own traffic.

I dabbled in Google ads, Facebook ads, podcast sponsorships, print advertising, you name it.

Let’s just say I got mixed results.

But today I wanted to tell you about yet another traffic experiment, when I launched an affiliate program for a brand I was running.

The business was doing low six figures annually, Meta ads kinda sorta worked but not quite, so I figured affiliates would be my ticket to exponential growth.

I set up the software ($30/month) and got to work recruiting affiliates.

I invited customers. I reached out to the email list. I posted on social media.

And people signed up! About 50 of them, actually.

I was PUMPED.

This was it. My army of salespeople, ready to spread the word and send me customers.

Fast forward two years...

Only THREE of those affiliates ever drove a single sale.

The best performer generated a whopping $500 in total revenue.

Meanwhile, I had paid $720 for the affiliate software over those two years.

Whomp whomp.

But here's the thing...

The problem wasn't the affiliate concept. The problem was WHO I recruited.

See, most people aren't cut out to be affiliates. They sign up with good intentions, but they don't have:

1. An audience that trusts them

2. The ability to create persuasive content

3. The motivation to consistently promote

But those who DO have these things? They're worth their weight in gold.

One good affiliate can outperform 1000 mediocre ones.

And that's where my friend Tomer Hen comes in.

In his upcoming workshop, "Your Dream 50 Advocates," he's going to show you exactly how to identify and recruit the RIGHT influencers and affiliates.

The ones who make people buy what they recommend.

You'll learn how to spot the red flags that indicate an influencer might be a waste of time (I wish I'd known these years ago).

And you'll get proven outreach scripts that attract influencers who will recommend your product FOR FREE.

Yes, free. Not paid posts. Authentic recommendations from people who genuinely like your product.

The workshop is happening on Wednesday, May 28th at 12PM EST.

Won’t cost an arm and a leg, pennies compared to the $6,000 an Instadiva once quoted me for a single “shoutout” post… But that’s a story for tomorrow.

We’ll have a workshop sign up link soon, keep an eye out.

Stay tuned,

Greg

P.S. As a bonus, Tomer will show you how to use AI to find hundreds of relevant advocates with zero manual work. This alone is worth the small workshop fee.