Be the pick axe. Be the shovel.

the secret to sustained salience

I don’t remember the exact words, but they went something like this:

Some people are worried about the future, because this might happen or that might happen.

But no matter what, there will be people who have something to sell and need help selling it.

If you can help anyone sell anything, you have the most valuable thing to sell.

And because it’s a skill, no one can ever take it from you.

Learn how to sell, and you’ll never go hungry.

At the time, I was worried.

The economy was uncertain, my job was uncertain, and a national election stormcloud was gathering on the horizon.

Hearing this quote, I realized how incredibly narrow my economic value was.

And how little control I had over my own situation as a result.

I’d never had any desire whatsoever to “learn how to sell” before, but suddenly I had a burning desire to learn.

Maybe you’ve heard the saying that when there’s a gold rush, be the person who sells shovels and pick axes?

(Historically, these guys made a lot more money than the miners.)

Well, if you know how to sell, you ARE the shovel and pick axe, no matter the gold rush.

Knowing how to help other people make money is the Golden Goose skill set.

Anyways, I jumped into learning how to sell.

And was immediately drawn to copywriting.

The rest is history.

I’m telling you this because I have just arranged for one of my first and greatest mentors to do a private training on Zoom later this month.

All Email Magic Premium subscribers will have access to the live training and recording.

Purchasing a similar recorded training from this mentor would typically cost hundreds of dollars, and access to him on a private Zoom call starts at $500.

But if you are one of my Premium subscribers, you get access as part of your membership.

If you’re not a member but want to be, you can sign up here:

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