Podcast hacking

I beat Tim Ferris

Greg Johnson
October 05, 2024 • Estimated Reading Time: 4 minutes

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A couple of years ago, I co-hosted a podcast.

It was called “Love Line for Business,” which will make no sense if you never listened to “Loveline” in the late 90’s.

Basically, it was a PG-13 business advice podcast.

We developed a small but loyal following.

Several episodes in, Love Line for Business overtook the Tim Ferris podcast on iTunes...

(in the Dominican Republic.....for about 20 minutes.)

And when we launched, we were even able to place on the top 100 business podcasts in iTunes:

We produced 80-ish episodes, which sadly are no longer available.

But the impact this small podcast had on our professional lives was remarkable.

Lots of doors opened.

Lots of relationships built.

Lots of dad jokes told.

Producing a podcast is a lot of work, and I do not recommend it if you cannot commit to weekly episodes for at least 3 years.

However, you can reap many of the benefits of exposure, expert positioning, and relationship building with a lot less effort…

Simply get yourself on to someone else’s podcast as a guest.

Podcast hosts are constantly looking for new guests.

It’s their content creation hamster wheel.

You are doing them a favor.

And you can get your product, service, or brand in front of thousands of targeted new audiences.

It’s a win-win.

The only problem is that arranging and booking guest appearances is tedious.

Luckily, there are far better solutions nowadays than there were when I was running one…

If you want to start getting booked as a podcast guest but do not want to send hundreds of cold emails and DM’s every week, check out PodPitch.

They do all the work for you.

Here’s the deets:

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

And if YOU run a podcast about business or marketing and need guests, maybe we should talk.

To be completely honest with you, I make a great guest.

Talk soon,

Greg

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