The secret to better emails

I’ve been giving feedback on several people’s emails…

And have noticed one area that most people can improve in.

This small tweak could be worth tens or hundreds of thousands to some of these clients…

Want me to share what it is?

Ok, but first I need to make a distinction.

Content writing vs. Copywriting

-Content writing conveys information (like a blog post).

-Copywriting drives people towards a specific action (like buying my stuff).

A lot of people are pretty good at content writing, but miss the mark turning it into copywriting.

And it’s because good content writing gives it all away…

But good copywriting is like a taste, a tease.

Most people get right to the point too quickly.

There’s no dance.

No foreplay.

Maybe the engineering types like this, but they’re hard sells anyways.

(I once had a retired Navy engineer angrily respond to one of my marketing emails because I was “selling too much sizzle, not enough steak”.)

By simply teasing a payoff, but then stringing the reader along for a bit beforehand builds interest and desire.

Like pulling back a rubber band, than letting it SNAP.

But instead of a painful sting, they’ll feel a rush of dopamine.

(You are slowly addicting them to your content.)

And when it comes time to sell?

Same thing.

Gentle touches.

A whisper behind the ear.

Before you even open the cart, people will be emailing and DMing begging to buy.

(This is not an exaggeration. Checkout some of the messages I got from people before they became customers)-

Now listen, this email is not a sales pitch for my weekly copy review service.

(Although if you want info, you can get the details here.)

In fact, it’s leading to a question I’ve been meaning to ask you…

You see, I’ve never created any sort of training based on how I write my own copy.

Because honestly, I have a bunch of trainings, techniques, and mentors in my head who I am pulling from.

Teaching people what I learned from someone else seems kinda sketchy.

But what if…

…What if we all studied the source material, then met up on Zoom to discuss? I could share my takeaways, my angle, and show specific examples of my own implementation and the results I got.

Gosh, that sounds a lot like an Email Magic Book Club.

Anyways, just toying with this idea for now.

Have a good week,

Greg

P.S. I repeat, this email is not a pitch for my weekly copy review service. The service that Gabe is thrilled with, only 2 weeks in:

Gabe is already a powerful writer, but within a couple of months he will be a straight killer.

He’s helping non-fiction writers to build successful businesses using their skills.

You can learn more about what he’s working on here.