I was speechless

and still don't know what to say

Months ago, someone sent me this private message:


“I have not built an audience yet and my products are about to be available on Amazon for the first time in a few days time. I initially thought of learning PPC but realized I'm short on capital to learn and do PPC.

What is the strategy for me right now if I want to get sales going on the 1st day?”




Messages like this are painful. I wish this person the best of luck, because I have no good ideas for them.

I would have had several great ideas for them months ago, but a few days before launch?

 Look, I’ve made this mistake myself: Falling in love with a product idea, either because it was “my” idea, or because the SoFtWaReS told me it was a slam dunk- but not worrying about who was going to buy it until after my garage was full of inventory.

In my experience, this is not a good situation to be in.

Instead, wouldn’t it be nice to have a list of people ready and willing to buy on Day One?

Or even better, hundreds of committed buyers before we even place the inventory order?

Or my favorite… A pre-order campaign that entirely offsets the cost of the inventory order?

This is not only possible, it’s simple. (But not necessarily easy.)

In order to build a prelaunch audience, you only need to do 3 things:

  1. Understand who your ideal customer is.

  2. Capture their attention.

  3. Maintain their attention.

Simple. Not easy.

Coming up, we’ll dig into specifics about how you can do this.

We’ll explore the pros and cons of paid traffic, organic traffic, and endorsed traffic, so that you can choose which one makes the most sense for your business.

I’ll point to some of my favorite resources for learning and doing each, and share some case studies of people I know who have knocked this out of the park.

And finally, we’ll make sure that you only create things that people want to buy.

Your garage will thank you.

Talk soon,


P.S. Hey Premium subscribers, exciting news! One of the growth tools that I’m taking advantage of is-

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