Starting in 5th gear?

Reer-reeer-reer-reer-SCREEECH!

“What are you doing?”

“I’m trying to start my car.”

“Then why are you in fifth gear?”

“Because when I’m going 75 mph later, first gear won’t cut it.”

Faulty reasoning, right?

And while that story is made up, it’s based on something I run into all the time:

“I don’t want to be the face of my business because it will be harder to sell it.”

This is true.

But it’s exactly the same kind of reasoning as wanting to start your car in 5th gear based on what will happen when you’re already going 75 mph.

Solving for a problem you don’t have yet can actually create a different problem now.

In the beginning, you should BE the business. It’s the only competitive advantage you have.

Once you’re rolling, you can shift to second gear, then third.

If you continue to pick up speed, consider 4th gear, maybe even 5th.

But you can’t start there.

Trying to skip gears usually means you aren’t going to go anywhere at all.

Food for thought.

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