The domain cost over $4,000

I paid several thousand bucks for the domain “email magic.”

But it wasn’t even my first choice.

When I knew what I wanted this email list to be about, the perfect name that came to mind was “Email Alchemy.”

Here’s the definition of “alchemy” from a Google snippet:

Alchemy: a seemingly magical process of transformation, creation, or combination.

Really, that’s what I do. That’s what this is about.

But that domain was already taken.

(Shoutout to my dude Seth Ellsworth for beating me to it and putting the domain to good use. If you don’t know Seth, check him out at Email Alchemy while I gaze longingly at the URL.)

Don’t get me wrong. Email Magic is cool. It’s close enough for horseshoes and hand grenades.

But I think of what I do and teach as alchemy, not magic.

Combination that leads to Creation that leads to Transformation.

Seemingly magical.

This is one of the reasons I’m excited to bring you something with alchemy in the name.

(You should be excited too. Keep reading.)

Later this month, I’m hosting a multi-day training workshop called Idea Alchemy.

This will show you how top creators … well … create.

It turns out that productive creativity is part art, part science.

(Productive creativity means you implement, not just daydream.)

If you want to play this game, lead a meaningful life AND make money, it’s not enough to be an artsy-fartsy right-brained starving artist, OR a left-brained “funnel hacking” cut-and-paste robot.

(No judgement and no offense intended. I’ve been both.)

Instead, you need to have a predictable, systematic process for generating unique and insightful ideas, products and promotions.

Productive creativity.

Waiting for the “muse” isn’t going to pay any bills, and copypasting someone else’s good work and expecting the same reward is lazy scumbaggery.

There’s more.

Idea Alchemy will not only show you show to create, it will show you how to sell your creations.

Part of the magic trick I’ll show you is how ideas lead to beliefs…

… how they affect us subconsciously, how they can be created and destroyed in others…

…and because potential customers must have specific beliefs before they buy, I’ll show you how you can put them in place.

The live trainings will occur the week of October 21, exact dates and times TBD.

All attendees will have access to the recordings.

This will be a paid training, but Mail Mage members will get a fat discount.

For now, all I need to know is who’s interested.

I’ll share even more details next week.

Talk soon,

Greg

P.S. I also have something cool to share with all the Amazon sellers out there. Keep an eye out next week.