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There’s this thing called “human capital.”

It’s the economic value added by a person.

It can come in the form of a one-time action, like picking apples off a tree…

…or fixing a leaky pipe…

…or moving numbers from one spreadsheet to another.

You get the idea.

These types of actions typically generate an immediate, one-time exchange of value.

Paid by the task or by the hour.

But this is the lowest form of human capital.

At the higher levels…

There’s an ongoing infusion of value.

And an ongoing exchange of payment.

Elvis Presley has made more money since his death.

Because his human capital is still hard at work.

Same with Steve Jobs.

Same with Edison.

Same with Tolkein.

Same with Shakespeare.

But you don’t have to wait until you’re dead to enjoy the benefits of such a thing.

And you don’t have to be a prodigy or a genius to play this game.

There’s an easy(ish) path towards eternal(ish) economic value, multiplying your human capital far(ish) into the future.

Let me recap with an email I wrote last month:

“Why yes, I do know a lot about X. In fact, I literally wrote a book about it.”

Pause.

Let that sink in.

Now reread the first sentence, but insert your expertise for X.

Say it out loud.

How does it feel?

Can you feel the power that being “the guy (or gal) who wrote the book on it” imbues?

No matter what your business is about, it still works:

“Why yes, I do know a lot about non-toxic living. In fact, I literally wrote a book about it.”

“Why yes, I do know a lot about weight loss for men over 40. In fact, I literally wrote a book about it.”

“Why yes, I do know a lot about taking care of French bulldogs. In fact, I literally wrote a book about it.”

“Why yes, I do know a lot about email marketing for Amazon sellers. In fact, I literally wrote a book about it.”

You get the idea.

But do you see what I mean?

When you’re the guy (or gal) who “wrote the book on it,” you can own some or all of the authority in the market.

For any business owner, being a published author might be THE biggest flex.

And sometimes, your first book transforms your business.

Like Robert Kiyosaki.

Or Tim Ferris.

Or Ryan Moran.

So why doesn’t everyone write a book?

Simple.

Traditional book writing takes a LOT of TIME.

Traditional ghostwriting costs a LOT of MONEY.

Unless you have a surplus of at least one, you’re cooked.

Some of you expressed interest last month in a book-writing sprint hosted by my friend and mentor, writing guru Sean McCool.

But today, I want to share a purely tactical tool and platform that can help you smash the “fast & easy” button on self-publishing.

It’s something I came across recently…

A platform that lets you centralize your publishing activities- to KDP, B&N, even retail distribution.

Without giving over full control (and massive royalties) to the monster that is Amazon or a traditional publishing house.

If you have any interest whatsoever in self-publishing anything, check out this resource and consider signing up for a free account:

Use a Book to Grow Your Brand and Bank Account

Bring your ideas to life with Lulu.

• Print high-quality books on demand

• Sell directly to your audience using ecommerce plugins

• Retain 100% of your profit and customer data

• Get paid immediately

Create Your Free Account Today