The random mention that made my ads work better

Over the last few days I’ve been sharing some of my more embarrassing traffic fails.

But today let me share a recent win.

I’ve been running Facebook ads for some products. Recently they’ve been performing... okay.

2.5x ROAS, not great, not terrible.

Then a few weeks ago something weird happened.

A tiny influencer with a modest following (about 5K) posted about our product.

No sponsorship. No affiliate arrangement. She just genuinely liked it and shared it with her audience.

Her post didn't drive massive direct sales (maybe 10-15 orders).

But in the following days, I noticed something interesting...

My Facebook ads started performing significantly better.

The ROAS jumped from 2.5X to 4X.

Same audiences. Same creative. Same budget.

Just a lot more attributed sales for the same ad spend.

What changed?

It took me a while to figure it out, but then it hit me:

Some of the people seeing my ads had already seen that influencer's post.

They didn't buy directly from her link, but when they later saw my ad, they remembered her recommendation.

It created a powerful reinforcement effect.

The ads were the second time they’d seen the product, not the first.

This is the power of what I call the “spillover effect."

When someone your audience trusts recommends your product, it creates a halo effect that makes ALL your marketing more effective.

And few know how to take advantage of this like Tomer Hen.

In his upcoming workshop, "Your Dream 50 Advocates," Tomer will show you how to:

1. Systematically identify these perfect-fit influencers in your niche

2. Get them to authentically recommend your product (without paying thousands per post)

3. Leverage their content across your marketing channels for maximum impact

Imagine having 50 influencers creating this effect for your brand...

...each reaching thousands (or hundreds of thousands) of your ideal customers...

...and you only pay when they drive actual sales.

That's the system Tomer has perfected, and he's sharing it all in the workshop next Wednesday, May 28th at 12PM EST.

Get more info and a taste of the training here:

» Your Dream 50 Advocates Workshop »

Tomorrow I'll tell you about another unexpected benefit: how these influencer relationships solved one of my biggest marketing headaches.

More soon,

Greg

P.S. $59 for this knowledge is robbery. I mean that in a good way.