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Vacations are the worst
vacay brain
Vacations are the worst.
It takes me a day or two to get ready for them and at least a week to recover.
Here’s a picture from my vacation with no context:
![cows](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e4db2a43-6056-4e04-b259-373788e89a60/Screenshot_2024-07-22_at_10.19.39_AM.png?t=1721665283)
Thankfully, when I go 7 days without doing anything business related, I have automated income still rolling in.
(Any emails you may have received were pre-written and scheduled before I left.)
I collected $7,771.49 while visiting rustic wineries, soaking in hot springs, and photographing mountain cows.
Anyways, taking a break is great for high level clarity.
When I got back, the first “businessy” thing I did was write down and refine my core business beliefs:
Identify a painful problem shared by many people.
Solve it in a unique and compelling way.
If your Customer Lifetime Profit (CLP) is greater than your Cost to Acquire a Customer (CAC), you can become rich.
If your Average Order Profit (AOP) is greater than your Cost to Acquire a Customer (CAC), you can become rich quickly.
I could write months of content going into detail about these 4 things.
And that’s probably what I’ll do.
Talk soon,
Greg
P.S. I hosted an Ask Me Anything Zoom call last week for the Mail Mages, but made a cut-and-paste mistake in the invite that caused half of them to show up after the call was over.
I blame Vacay Brain.
Anyways, to make it up to them, I’m hosting a BONUS call this Thursday.
If you aren’t already a Mail Mage but would like to sign up before the call, you can join through this link.
[Mail Mage membership comes with access to ALL Email Magic products and courses under $100, access to monthly Ask Me Anything calls and recordings, and Special Guest Trainings for $299 per month.]
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