He wanted sales on day one

Sometimes I get messages like this:

“I have not built an audience yet and my products are about to be available on Amazon for the first time in a few days time. I initially thought of learning PPC but realized I'm short on capital to learn and do PPC.

What is the strategy for me right now if I want to get sales going on the 1st day?” 

Listen.

I’m pretty good, but I’m not that good.

Messages like this are painful. I could have helped them months before they sent this message, but when they reach out a few days before launch?

I replied, wishing them best of luck, and offering my T’s and P’s at no charge.

I’ve mentioned before that every business needs two core ingredients:

• Something to sell

• Someone to sell to

With that, you can cook up something palatable.

But to make it irresistable, you need some secret sauce.

Secret sauce is the reason why they buy. Why they choose you instead of any other option.

Do you have a secret sauce?

If not, want one? I’ve got a few recipes I could share.