Wanting more

“How do you create open loops?”

Monday evening, I was on a group coaching call with over 40 early stage entrepreneurs, and someone asked a question about writing emails.

I was trying to explain how to capture and keep people’s attention with “open loops.”

He didn’t know what an open loop was.

What I told him next may have changed the course of his business.

Ah yes, open loops.

Have I ever told you about the time I pranked my coworker into believing he needed immediate corrective surgery for a botched medical procedure?

Simultaneously one of the best and worst things I have ever done.

It’s a story of open loops, shattered shoulders, and getting sued on Easter, and I can’t think of a better way to explain the concept.

But I’ll spin that yarn in the next post.

See you there,

Greg