The "work from home" trap

Raise your hand if you’ve ever really wanted something.

Really wanted it, for a long time.

And then one day, you finally get it…

…and you realize it’s not what it’s cracked up to be.

Happens all the time.

Cars…

Houses…

Relationships…

One of my biggest wants that turned into a frog was working from home.

(Anyone remember 2020?)

What I imagined would be an idyllic life turned into a mishmash of constant stress about business, a loss of boundaries and peace, and isolation that began to transform into despair.

Turns out, working from home kinda sucks unless you do it right.

(I ended up leasing an office outside my home for 2 years, and have only recently returned to my home office.)

Of all the “work from home” struggles, the most challenging for me was dealing with isolation.

I do not work well in the absence of other human interaction.

Interaction with peers, not just clients and customers.

Once I found places to interact with people like me, and prioritized cultivating those relationships, my mood (and productivity) improved.

If you’re in a similar situation, I strongly encourage you to find people who can be a part of your personal network so you don’t lose your mind.

One organization that helps with this is the American Marketing Association.

If you’re looking for some community that you can write off as a business expense, check this out:

Join the Essential Community for Marketers

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