"You have one of the worst attitudes in this department"

“Chemistry: When you mix two things together and make a different third thing.” -me

My college degree is in (bio)chemistry.

And my first job out of school was as an “Analytical Chemist” for a pharma company.

3 months into the job, I knew 2 things:

1. The “lifers,” the people who had worked there 10 years or more, were psychopaths.

2. I did not want a job title that people constantly abbreviated as “Anal. Chem.”

It took me several years to escape from place.

But while I was there, I achieved a distinctive yet dubious honor…

I entered my manager’s office for my 3rd year performance review.

He nodded at me and gestured to the chair in front of his desk.

I sat. The chair was plastic. Cold and unyielding.

He slid a piece of paper across the desk.

“Greg, this has never happened before. No one has ever landed in this box.”

He tapped a corner of the paper with his finger.

On the paper was our “performance evaluation matrix.”

We were rated on our aptitude (were we good at our job?) and our attitude (did we do it with a smile and no backtalk?).

Mine looked kind of like this:

“You’re one of the best employees we have at getting their work done quickly and without mistakes. This row usually gets you into the 10% bonus pool.” He pointed at the “good” row at the top of the page.

“But you also have one of the worst attitudes in this department. Being in this column usually gets you fired.” He pointed at the “bad” column on the left side of the page.

“You’re in both. I’m not sure what to do with you.”

For the rest of the meeting, my manager suggested ways to make me more compliant.

I countered, suggesting ways to make the job less miserable.

We finally agreed on a 3% bonus, same level of misery, and not getting fired.

Many years later, I discovered a secret discipline similar to chemistry.

One where I could mix two things together to create a new, third thing.

Something I was quite good at. Squarely in the “Good” aptitude column.

But there was no boss, no worker bee tic-tac-toe, no uncomfortable abbreviations…

Instead, there was freedom.

(And much larger bonuses.)

Something I call Idea Alchemy.

It’s the cornerstone of creativity.

The formula used to craft content that converts, stories that sell.

Idea Alchemy is the secret ingredient behind a lot of familiar marketing concepts:

Unique Selling Proposition (USP)

-Mini-Monopolies

-Viral content

-Blue Ocean

It’s how you flip the switch from simply being a consumer into becoming a producer.

I am creating a training on Idea Alchemy for my $3k Mentorship clients, but am going to share the recording with all of the customers who have access to the Email Magic Content Vault.

Access to the Vault is available for $99 per month, and includes access to several trainings already created:

-Amazon Audience Accelerator ($100) - How to use Meta ads to boost sales on your Amazon listing, while capturing ALL of the buyer data for future follow up.

-BFCM Strategy Session 2023 ($100) - How to 5x your BFCM sales with simple changes to your promo strategy.

-WiFi Wealth Engine ($197) - How to create digital products guaranteed to sell.

-Email Magic Money Magnets ($100) - 150 pages of some of my most profitable emails, compiled and cataloged by revenue earned.

-Google Doc Cash Machine [by Mojo Man Travis Sago] ($199) - A training I licensed from my mentor Travis, showing you how to validate ideas quickly and sell 3, 4, and 5-figure offers with a simple Google doc, no sales calls needed.

And Idea Alchemy will be added in the coming weeks.

Earlier this month, I realized I haven’t mentioned the Vault since May.

But with all the valuable things collecting inside, I thought I should mention it again.

And as an apology of sorts for forgetting to share this sooner, I’m going to reopen the Vault to newcomers at 50% off for life.

Yes, if you sign up by the end of the month and use code ALCHEMY50 at checkout, you can get Vault access for $49.50 per month or $499.50 for the year.

You’ll keep that price for as long as you keep your subscription active.

Am I worried that someone will pay $49.50 to loot the vault, then cancel next month?

Not really.

In the marketplace, Alchemists will prevail over thieves 100% of the time.

You can hop into the Vault and get immediate access here:

» Unlock the Vault 50% off for LIFE »

Oh, there’s another purchase option on that page.

Mail Mages.

If you want Vault access PLUS access to me on monthly group coaching calls, consider Mail Mages.

It’s more expensive. Regularly $299 per month.

But you can become a Mail Mage for 50% off for life as well.

Just click that link above and see which option makes the most sense for you.

Off to Alchemize some more,

Greg