What I figured out about content

Did you catch my email yesterday?

Well, the reel finally crossed a million views.

Four days after being published.

It’s my most viral piece of content to date.

But if you read yesterday’s email, this was not just pure luck.

Account views within the last 30 days are 1.9 million:

All from an account with only 15k followers, that was basically dead until January of this year.

I must have figured something out, right?

Well, that’s where it gets complicated.

In January, I gave myself permission to create the type of content I wanted to create. (The “I” is in bold, in case you couldn’t tell.)

This means unhinged, mildly offensive, witty, meme-based stuff.

A radical departure from what was previously posted through this account (IYKYK).

I knew it would either blow up or burn down.

Well, it blew up.

(And I haven’t even mentioned revenue. Yes, this account is making good money.)

But how does sharing this help anyone else?

-Do I think it’s a good idea for everyone to go off the rails? (no!)

-Do I think that funny, meme-based content works for every brand? (no!)

-Do I think I can teach other people my sense of humor? (Lord have mercy!)

But here’s what I’ve come up with:

-I can share the account with you, and point out the dozen or so posts that have generated 80-90% of my results.

-I can break down why each one went viral, pointing out the sneaky psychological triggers I baked in to maximize views, engagement, and shares.

-I can even give you an AI prompt that will let you analyze each of these posts with the LLM of your choice, then instruct it to suggest 10 adaptations that are appropriate for YOUR brand.

I’ll have this ready next week, and am going to stick a nominal price tag on it.

(Mail Mages will get it for free.)

This will be in the format of a slide deck and maybe some Loom videos. No live training.

NOT FOR YOU IF:

-You frequently do not understand social media posts that have gotten a ton of engagement or views.

-You have a Bluesky account.

-You think it’s important to avoid offending strangers on the internet.

-You frequently do not understand why certain jokes are funny.

-You have ever uttered the words “Well, I never!” whilst clutching your pearls.

I’ll conclude with a Mel Brooks quote:

“Tragedy is when I cut my finger. Comedy is when you fall into an open sewer and die.”

Lolz,

Greg